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Google Adwords Updates For June 2018

  • The new AdWords interface now allows you to add notes about changes, testing details, results and more.
  • Make sure to update your contact info in the old AdWords Interface since it will be replaced by new one by the end of the year.
  • A comprehensive guide to YouTube marketing and it’s effectiveness from Google.
  • A new feature that lets you effortlessly import your campaigns from AdWords to BingAds.
  • Facebook testing new ad formats for Facebook watch.
  • The new shopping campaigns in AdWords now comes with the automatic goal-optimized option.
  • Is responsive search ads really the future? Find out.
  • Google has provided new data on shopping searches. Can be used for your future campaigns. Check out.
  • Here are AdWords, Facebook Ads, LinkedIn & CRO Video-Courses/Cases from ADworld Experience 2018
  • HTTP security warning & AdWords parallel tracking. When to expect them.
  • FacebookAds CPM, CPC, & CTR Benchmarks for Q1 2018For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM for Facebook placement ads decreased by 12.5%, the median CPC for Facebook ads decreased by 12.7%, and the median CTR for Facebook ads decreased by less than 1%.
  • Since Google doesn’t release industry benchmarks regularly, many thought leaders & platforms have come together for it. Here’s the Google AdWords Industry Benchmarks 2018 [Infographic].
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