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Google Adwords Updates For July 2018

  • Google has re branded their advertising products. Google AdWords is now Google Ads, DoubleClick for Publishers + Ad Exchange = Google Ad Manager & part of DoubleClick + Analytics 360 = Google Marketing Platform.
  • How to Create a Profitable Google AdWords Campaign from Scratch (eCommerce)
  • Checkout the New Goal-Optimized Shopping Campaigns in AdWords
  • Google has rolled out Detailed Demographics beta to select advertisers
  • Google is testing a new design for product panels.
  • Google has rolled out three new functions for local shopping Ads.
  • LinkedIn has launched carousel ads.
  • Google will unveil it’s latest innovations for their advertising and marketing products at Google Marketing Keynote.
  • Why you should test target ROAS bidding for shopping campaigns.
  • Bing ads is enhancing the targeting settings experience and the dimensions tab.
  • Compelling ad copy is a must to catch users attention. Here are some tips and tricks for AdWords copy writing.
  • New YouTube Creative Suite rolls out with tons of new options for your video ads.
  • Get Started With Google’s In-Market Audiences for Search.
  • Want to track display ads of your competitors? Use this
  • You can now adjust conversion values in AdWords.
  • Google has just launched a fully automated “Smart campaigns
  • Growing importance of re-marketing audiences in AdWords.
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