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Pay Per Click Strategies And Updates For September 2018

  • Here’s how you can improve your Google Display Network campaigns.
  • Somewhat similar to the relevance score in Facebook ads, Google has released “ad strength indicator” for responsive ads.
  • Give your prospected customers a solid reason to click on your ads & increase the CTR. Here’s how.
  • GoogleAds impression share data are now available in real time. Earlier, you would have to wait for 2 days to have them.
  • Google Ads Automatically Updating Eligible Campaigns to Enhanced CPC Bidding.
  • Google has yet again expanded the search ads. Here’s what you need to know.
  • Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions.
  • Find out how Google automated ad suggestions are performing and if is it really helpful?
  • Here’s a great article on landing pages. It’s sheds light on the importance of having a good landing page. Give it a read.
  • Google Ads MCC Gets An Updated Look. It’s really a bliss for the agencies since they have to switch between multiple accounts. The new look has a drop down menu and other minor changes. But overall it sports a clean interface and is really easy to navigate.
  • Google Text ads get Bigger.
  • Starting October 31st, 2018, Bing Ads will no longer be supporting the ability to edit or create destination URLs at the keyword level.
  • Starting from September adsenseformobileapps.com exclusion will not prevent Google Ads from appearing on mobile apps. But there are other ways.
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