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Most Important PPC Updates For February 2019

You can now advertise on YouTube via Google Text Ads. Google has now completed the full circle. From shopping ads to location extension and now text ads on “YouTube’s” search result. A 360-degree advertising platform indeed. What exactly is high Facebook Ads Frequency & how you can optimize it. Advertisers...

Google Is About To Discontinue Messaging Via Google My Business App

The messaging feature on GMB app relied on their own Google Allo, a messaging app that is about to be discontinued by Google in March 2019. Which means that messaging feature will no longer be available unless Google comes up with some other alternatives. It will cause major inconvenience to...

The Evidence Mounts: Click Through Rates (CTR) Are A Ranking Factor

Although most of us in the industry already knew (without even a hard proof) that click-through rate does affect the ranking of a site. But now we have got the proof. Wall Street Journal has obtained an integral Google document via the US Freedom of Information Act that says the...

Now Is The Time To Embrace Voice Search

How to adapt voice search in your SEO strategy and what are we doing for Voice Search Optimization. Voice Search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, allows you to search on the go, and it’s becoming part of the devices that...

How To Harness The Power Of Yelp To Boost Rankings

If you run a business that relies on local search traffic for the majority of your custom, Yelp is an essential asset to your business’ online strategy. Fortunately for you, businesses can also establish a presence on Yelp to communicate with the community of users built up on the app....

How To Optimize And Take Full Advantage Of Your Google My Business Listing

Google My Business itself is not a public-facing, searchable directory (such as Yelp), BUT  your listing on Google My Business is what many other public-facing, searchable directories pull from. This includes Google Maps, which has become its own hybrid form of a review site/business directory/navigation service. Your Google My Business...

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