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Search Engine Marketing (SEM / PPC)

Make Sure You Are Utilizing The "Offers" Feature Within Google Posts To Drive Free Traffic

Everyone was excited about Google Posts within the SEO community. But over time we analyzed that it is getting less and less exposure. However, we still believe that Google Posts are worth your time and efforts. The good news is, that while other types of Google Posts are getting less...

Important Pay Per Click Updates For March 2019

Google ads will stop supporting any longer position metrics from September. You can now add more text in call only Google Ads. Google has added video assets, detailed performance reports and strength scorecard in Responsive display ads. You can now view predefined reports directly on the section you are navigating....

Most Important PPC Updates For February 2019

You can now advertise on YouTube via Google Text Ads. Google has now completed the full circle. From shopping ads to location extension and now text ads on “YouTube’s” search result. A 360-degree advertising platform indeed. What exactly is high Facebook Ads Frequency & how you can optimize it. Advertisers...

The Evidence Mounts: Click Through Rates (CTR) Are A Ranking Factor

Although most of us in the industry already knew (without even a hard proof) that click-through rate does affect the ranking of a site. But now we have got the proof. Wall Street Journal has obtained an integral Google document via the US Freedom of Information Act that says the...

PPC Updates For December 2018

Google extending call and message reporting to more places. Facebook has just released Facebook Attribution that tracks engagement with Facebook ads to give advertisers a clearer picture of their customer journey across multiple channels and devices. Now You Can Shop Instagram via Collections, Video, & Business Profiles Drive more holiday...

Pay Per Click Strategies And Updates For October 2018

Can’t decide whether to display your ad on Instagram Feed or Stories? Here’s a great research article on which type of ad perform better on Instagram Feed & Stories. From now on, you will be able to use smart bidding for search partners sites as well Instagram stories Ads is...

Pay Per Click Strategies And Updates For September 2018

Here’s how you can improve your Google Display Network campaigns. Somewhat similar to the relevance score in Facebook ads, Google has released “ad strength indicator” for responsive ads. Give your prospected customers a solid reason to click on your ads & increase the CTR. Here’s how. GoogleAds impression share data...

Google Ads Updates For July 2018

LinkedIn has redesigned the reporting feature in campaign manager. Find out what SKAGs are and when to use them. Instagram has introduced shopping ads to stories. It was very much expected since the active users on Instagram is growing exponentially. Google expanding store visitation and local conversion reporting. BIG changes...

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