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Search Engine Marketing (SEM / PPC)

April 14, 2019

Everyone was excited about Google Posts within the SEO community. But over time we analyzed that it is getting less and less exposure. However, we still believe that Google Posts are worth your time and efforts. The good news is, that while other types of Google Posts are getting less...

March 13, 2019

Google ads will stop supporting any longer position metrics from September. You can now add more text in call only Google Ads. Google has added video assets, detailed performance reports and strength scorecard in Responsive display ads. You can now view predefined reports directly on the section you are navigating....

February 25, 2019

You can now advertise on YouTube via Google Text Ads. Google has now completed the full circle. From shopping ads to location extension and now text ads on “YouTube’s” search result. A 360-degree advertising platform indeed. What exactly is high Facebook Ads Frequency & how you can optimize it. Advertisers...

February 18, 2019

Although most of us in the industry already knew (without even a hard proof) that click-through rate does affect the ranking of a site. But now we have got the proof. Wall Street Journal has obtained an integral Google document via the US Freedom of Information Act that says the...

December 25, 2018

Google extending call and message reporting to more places. Facebook has just released Facebook Attribution that tracks engagement with Facebook ads to give advertisers a clearer picture of their customer journey across multiple channels and devices. Now You Can Shop Instagram via Collections, Video, & Business Profiles Drive more holiday...

October 23, 2018

Can’t decide whether to display your ad on Instagram Feed or Stories? Here’s a great research article on which type of ad perform better on Instagram Feed & Stories. From now on, you will be able to use smart bidding for search partners sites as well Instagram stories Ads is...

September 26, 2018

Here’s how you can improve your Google Display Network campaigns. Somewhat similar to the relevance score in Facebook ads, Google has released “ad strength indicator” for responsive ads. Give your prospected customers a solid reason to click on your ads & increase the CTR. Here’s how. GoogleAds impression share data...

August 15, 2018

LinkedIn has redesigned the reporting feature in campaign manager. Find out what SKAGs are and when to use them. Instagram has introduced shopping ads to stories. It was very much expected since the active users on Instagram is growing exponentially. Google expanding store visitation and local conversion reporting. BIG changes...

July 22, 2018

Google has re branded their advertising products. Google AdWords is now Google Ads, DoubleClick for Publishers + Ad Exchange = Google Ad Manager & part of DoubleClick + Analytics 360 = Google Marketing Platform. How to Create a Profitable Google AdWords Campaign from Scratch (eCommerce) Checkout the New Goal-Optimized Shopping...

June 25, 2018

The new AdWords interface now allows you to add notes about changes, testing details, results and more. Make sure to update your contact info in the old AdWords Interface since it will be replaced by new one by the end of the year. A comprehensive guide to YouTube marketing and...

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